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Accommodation Advertising

All accommodation featured on www.visit-dorset.com is required to meet one of the following standards:

Further details of the National Quality Assessment Schemes can be found within our Quality Grading pages.

The Visit Dorset Website

For 2017 the Visit Dorset website has gone through a complete redesign offering a fully responsive experience for users of the site and improved functionality. In line with the new website development we are now offering brand new website packages including the introduction of our new Platinum package!

In 2017 we will be offering Bronze, Silver, Gold and Platinum website packages. All packages have been devised so that you can create the right promotional package for your establishment giving you the most exposure at a price that fits within your marketing budget.

New design and website features for 2017

New product listing for 2017


2017 will also see Silver, Gold and Platinum packages benefit from the following functionality.

Display TripAdvisor Review Ratings

Display your TripAdvisor reviews

With more and more visitors now using TripAdvisor prior to booking why not display your fantastic reviews within your listing on the Visit Dorset website!

Promotional Videos

Many visitors like to access as much information as they can prior to booking a break away and promotional videos provide a great way for potential visitors to get a feel for your establishment. Embedding your YouTube video can provide that bit more detail that could influence their decision and book with you.

Promotional videos can provide that bit more details to potential bookers

Social Media

Social Media is becoming the fastest growing platform for influencing potential visitors

With social media now becoming one the fastest growing platforms that influence holiday bookings, integrating your Facebook and Twitter feeds provides a great way to increase your social media following and engage with potential visitors.

Promote Special Offers

The special offers section of the website is extremely well visited and provides advertisers with the opportunity to promote special offers, sell late availability and highlight promotional campaigns.

What’s Nearby

Businesses with Silver website packages and above will also appear within the ‘What’s Nearby’ functionality. The What’s Nearby tabs appear within key pages on the website and provide visitors to the website the ability to plan their break in greater detail by providing information on what’s available within their chosen location during their visit to Dorset.

Make sure your accommodation is featured near key visitor attractions

Downloads

By having the ability to offer downloads advertisers have great a tool to provide further detail to potential visitors whether this is maps, guides or even vouchers for special events.

Prominent Website Positioning

Gold and Platinum advertisers also display in the new ‘featured accommodation’ functionality which prominently appears at the top of the following pages:
• Your category page e.g. Hotels in Dorset
• Your town page e.g. Dorchester
• Your town category page e.g. Self Catering Accommodation in Weymouth.

This gives your accommodation that extra exposure and really helps in raising your businesses profile.

Exclusive Platinum Advertiser Benefits

Platinum advertisers will feature in the new ‘featured accommodation’ functionality on the homepage and the main accommodation page - this allows your business to feature prominently at the top of these extremely highly visited pages and give you maximum exposure!

Give your accommodation that extra promotion with key areas of the Visit Dorset website

Not only that, a photo of your business will also appear within the ‘main gallery image’ at the top of your category page (e.g. Hotels in Dorset) meaning your business will be seen first by visitors to your accommodation sector.

The Dorset Official Visitor Guide App

The Dorset - Official Visitor Guide app is available to download on iPhone and Android, giving users an interactive guide to Dorset at the touch of a button. With full event listings, shopping suggestions and itinerary ideas, it's the perfect holiday accessory.

Your listing includes photos, description, facilities plus quick tap 'call' and 'email' buttons. It couldn't be easier to make that booking! The apps also benefit from geolocating technology and mapping, giving your customers directions from their location straight to your front door!

Dorset Tourist Information Centres (where applicable)

~ Accommodation booking service (minimal commission charged)

~ Averaging over 500,000 visitors each year

~ Dedicated local staff promoting your establishment and availability

Visit Dorset Social Media Channels

Social media is fast becoming a great way to promote tourism destinations and businesses. Research shows that potential visitors are 80% more likely to book following a recommendation made through a social media network by friends or family.

Visit Dorset has over 40K followers and fans enabling us promote your business to our large fan base and extend the reach of your tweets, offers, competitions and news stories. It's a fast and easy way to promote your business to an endless number of potential customers and it's absolutely free.

Follow us! @dorsettourism
Like us! facebook.com/visit-dorset
Watch us! youtube.com/officialvisitdorset
Pin us! pinterest.com/visitdorset
Instagram us! instagram.com/visitdorsetofficial

Extra Online Marketing Opportunities

Exisiting advertisers can choose to take advantage of additional online advertising opportunities to increase the visibility of their business on the website.

~ Homepage Banner advertising: we have a variety of banner adverts available to suit every business and budget. These prominent spaces provide an ideal way to gain extra exposure for your business!

~ E-newsletter advertising: reach a target audience of thousands who have requested to recieve information about visiting Dorset by advertising in our e-newsletter.

Online Booking

The visit-dorset.com website has the capacity to display availability from third party booking websites allowing you to promote your availability to a wider audience at the click of a button. Click here for information regarding online booking. 

Book your package now

With ALL THIS FROM JUST £210 it really does make sense to include Visit Dorset as part of your marketing strategy. For further details of our packages download our ratecard. Interested in joining us? To advertise, please complete our accommodation booking forms for either serviced or self-catering for your location within Dorset and return it to your local tourism officer, or to tourism@dorset.gov.uk.

West Dorset, North Dorset, Weymouth & Portland, Christchurch and East Dorset
Serviced
Self-catering
Caravan & Camping

Swanage and Purbeck
Serviced
Self Catering and Caravan & Camping