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South West Tourism Growth Fund

The Visit Dorset Tourism Partnership, together with Bournemouth Tourism & Poole Tourism worked with VisitEngland to support the South West Tourism Growth Fund overseas marketing initiative.

The activity promoted the South West to the target markets of US, German speaking markets, Netherlands and Belgium, Australia/New Zealand and Scandinavia under a range of ‘themes’ such as  Film/TV/Literary, Adventure/Adrenaline Sports, Culture/Cultural Activities and Inspiration.

Along with a host of exhibitions and marketing initiatives, a large number of press trips took place across the whole South West region.

The Visit Dorset Tourism partnership supplied information to match the themes to encourage activity across the whole of Dorset.

We assisted with organising itineraries and visits for visitors from across the globe including America, Australasia, Scandinavia, Belgium and the Netherlands and assisted with visits by 72 delegates.

Visit Dorset, Bournemouth and Poole also worked together with VisitWiltshire who led on a Travel Trade programme of work on behalf of the South West.