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Search Engine Optimisation

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine's ‘natural’ or ‘un-paid’ (organic) search results. In general, the higher ranked a website in the search engine results and the more frequently a site appears at the top of search results list, the more visitors it will receive from the search engines and its users.

How is Visit Dorset improving its SEO?

Visit Dorset has enlisted New Mind| tellUs' SEO expertise with the following objectives:

~ To improve page rankings in the natural search engine results (specifically for area searches i.e. B&Bs in Bridport etc).
~ To increase site traffic.
~ To improve the site’s commercial capability.
~ To enhance the site’s content so that it's more inspiring and to keep people on the website for longer.
~ To eliminate the need for pay per click campaigns.

The site's content is currently being enhanced and once completed, an up-front SEO strategy involving keyword optimisation and internal linking, followed by a 12 month SEO maintenance campaign will ensure that delivers its true potential.