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National Tourism Data

Below are links to the most recent surveys carried out by the UK's leading tourism organisations providing a detailed overview of the industry from a national perspective.

Olsberg SPI - Quantifying Film and Television Tourism in England

The primary research undertaken for this project provides clear evidence that tourists will travel to sites specifically because they have been depicted in feature films and television drama.

VisitEngland Insights and Statistics

VisitEngland´s Insights and Statistics pages give you access to in-depth market intelligence about the English tourism landscape.

VisitBritain Insights and Statistics

Here you can find VisitBritain's market intelligence, including the latest inbound visitor statistics, tourism trends, forecasts, analysis and commentary.

Attractions Monitor

VisitEngland's Attractions Monitor is an online panel created to help provide the attractions industry with rapid feedback on current trends in visits to attractions in England. It incorporates recent visit trends and questions relating to business confidence for the forthcoming quarter.

Annual Survey of Visits to Visitor Attractions

Each year, VisitEngland invites all English visitor attractions to take part in an annual survey, recording visitor numbers alongside other key information such as entrance fees and visitor profiles.

In addition, the Association of Leading Visitor Attractions (ALVA) also gathers visitor figures for the country's leading attractions.

UK Tourism Statistics (2012) - Tourism Alliance

A statistical overview of the UK's tourism industry.

Visit England Business Confidence Monitor (Summer Holidays 2011) - Visit England

Holiday Taking in 2010 - South West Tourism Alliance

This face-to-face omnibus survey highlights the holiday taking intentions of domestic visitors in 2010, covering intended destinations, types of accommodation and potential reasons for not visiting.