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Regional Tourism Data

Tourism information, statistics and data relating to the South West region provided by South West Tourism's research team and partners is shown below. The sub-sections outline the content of the research projects and provide links to where you can download the reports from the document library.  

More recent projects have been undertaken by The South West Research Company Ltd on behalf of the South West Tourism Alliance.  To find out more please email

Regional Occupancy Data - South West Tourism Alliance

These surveys gather occupancy levels throughout the year from self-catering and serviced accommodation providers in the South West. The reports are split by county.

South West Visitors Survey - South West Tourism Alliance

This annual face to face survey gathers information on visitors to the South West including: visitor profile, characteristics of their visit, how they booked accommodation, activity participation, opinions on the South West's environment, and visitor satisfaction.

South West Facts - South West Tourism Alliance

Thess documents contain information on the volume and value of tourism trips taken by UK residents to the South West region. They cover: purpose of trip, spend, transport used, length of stay, region of residence, accommodation used, age, social economic group, date of trip and party size.